Abous Us
There are some popular tales that all of us know… ‘The Little Match Girl’; The girl who lost her life trying to warm herself with the matches she was not able to sell. Cinderella; the one who arrived at the ball in a pumpkin carriage and ran out at the stroke of midnight losing a glass slipper only to end up marrying the prince who found the shoe fit her foot. Or Snow White; the princess who went riding off to far places on a white horse with her prince leaving the seven dwarfs alone.
All of these are old time tales. So, where are the modern time tales and why do we want to hear them? How are they relevant to our lives?
We are writing them but, we don’t call them tales, we call them ‘brands’.
What is a brand? What do brands do?
Brands unite, and bring cohesion, colour and meaning to our lives. Brining together the same elements created in the stories of old. Snow White and the seven dwarfs all unite under the same mall at the same shop with the color and identity themes. characters, colors, tastes and identities. Cinderella and her step-sisters are all at the same mall at the same shop. We see that brands also inspire us to the principles for social responsibility. Starting a campaign to save the match girl from the cold and her desperation.
Brands are the tales for the modern times Brands are identities or identifications… For us; Brand Architecture means creating a character. That means identifying the brand’s style, color, position, and lines, and then making the brand gorgeous in any condition.
And the brands, in other words, modern time fairy tales, should pre-design the message from bottom to top considering every detail to be permanent, loved and to be effective for society so that they strike the right notes while communicating the message.
And this is our story…